What We Do

Strategy

Business success hinges on truly understanding customers. We closely collaborate with brands, delving into their customers' inner thoughts to uncover motivations, desires, and pain points.

With these insights, we guide our clients in defining their purpose, finding their authentic voice, setting aspirations, and creating a strategic roadmap to create and nurture meaningful connections with their customers.

Positioning

Brand positioning is like the heartbeat of a brand, breathing life into its distinctive qualities, competitive edges, and significance to the target market. It goes beyond the business realm, forging an emotional bond with customers and sculpting the ideal image of your company in their minds, even amidst fierce competition.

User Profiles and Journeys

By digging deep into complex data, we unleash the magic of customer segmentation. We use these insights to craft user profiles that perfectly mirror your brand's target markets. Next, we embark on a scenario-mapping adventure, testing out diverse interactions between users and your brand. This not only helps us predict pain points and issues but also gives us a backstage pass to understand functionality and user behavior. It's our compass for navigating towards brilliant design and savvy decision-making.

Customer and Revenue Segmentation

In the toolbox of business strategy, segmentation shines as a potent asset. It uncovers the hidden realm of your customer needs and undiscovered growth possibilities. By closely examining behaviors, motivations, and frustrations in various groups within your target market, we unlock the gateway to unfulfilled desires. These then serve as the driving force for a distinctive competitive advantage.

Brand Attributes

Brand attributes are vivid descriptors that capture a brand's essence, including its personality, functionality, and tangible characteristics. Woven seamlessly through evocative imagery, compelling language, impactful actions, and underlying assumptions, these attributes serve as a guiding light, helping us distinguish and recognize your brand in a sea of identities.

Competitive Audit

A thorough competitive analysis is vital for both new and expanding businesses. It identifies strengths and weaknesses in your brand's competitive environment, offering a profound understanding of market dynamics. Armed with these insights, your company can focus on targeted efforts and make strategic decisions that drive your brand's growth.

Some of the clients
we've had the pleasure
to work with

What Clients are Saying

"I'm really impressed. The solution worked exactly how we needed it to perform. This is exactly what we've been looking for.”

Andrew Cagan

GAZELLE - SR. DIRECTOR / BRAND MARKETING

“What can I say about Michael Brand. Entrepreneurs best friend. I wouldn’t think of going with anybody else. From videos to marketing to getting your product in front of more faces and more clicks and more purchases, he’s your guy”

James Marshall

BESTFRIENDS BIOTECHNICS - OWNER / CEO

"Michael and his team are very talented! Working with BC3D has been a game changer for us with updating our product line and bringing a look of quality to our online store. We have recommended Michael and his team to colleagues and will continue to do so!"

Lacie Keen

ZION CASES - BUSINESS OPERATIONS MANAGER

"I would absolutely recommend Michael and the team to anyone looking to produce superior quality videos. They have really helped take our videos to the next level!"

Claire Parnell

NHT GLOBAL
DIRECTOR OF PRODUCT DEVELOPMENT

Trusted by agencies & store owners

There are many different ways a business can display customer testimonials — And when determining the best approach...

Sam Kennedy

Marketing Lead, Twitter

To show the value of what you have to offer, why not let your happy customers do the talking? It's a simple but powerful tool for establishing trust...

Thomas Lee

Marketing Lead, Oculus

News & Recognition

Strategy Powered Design Marketing & Technology for Accelerated Brands

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BC3D

FORT WORTH, TX 76123

_P 817 961 1196
_E INFO@BC3D.AGENCY
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