More
Cush Away
Celebrating a Decade of Healthy Pets: Creating Brands That Last.
Cush Away
CASE STUDY
Celebrating a Decade of Healthy Pets: Creating Brands That Last.
Embark on a journey with BC3D as we transform Cush Away through a visionary branding and marketing initiative. Tasked with this mission, BC3D flawlessly executed a comprehensive process, incorporating a playful new logo, an innovative website, and cutting-edge product and packaging designs—all complemented by a strategic marketing approach tailored to various touchpoints. Leveraging deep analytics and user behaviors, coupled with hyper-personalized dynamic content, we transformed the client's narrative, making Cush Away more accessible to pet owners. Join us in celebrating this remarkable venture, where BC3D not only surpassed predefined success metrics but also played a pivotal role in shaping the destiny of a brand dedicated to canine health.
CHALLENGE
The challenge was not just about designing a successful brand, website, and marketing frameworks; it also involved overcoming the difficulty of explaining to customers what Cushings disease is, what Cush Away offers, and how it can benefit their furry companions.
OUTCOME
After launching Cush Away, the results were outstanding. The overall conversion rate started modest but with fine-tuning skyrocketed to 7.6%, with the abandoned cart rate sitting steady at 28%. The (AOV) surpassed success metrics, and the (CTLV) settled at 6.3 times the (CAC), resulting in substantial sales on launch and giving Cush Away a sense of momentum. Ten years later, the brand stands as a leading force in the dog health supplement industry.
CLIENT: BestFriends Biotechnics
AGENCY: BC3D
DIRECTOR: Michael Brand
SCOPE OF PROJECT:
Discovery & Strategy
Branding & Identity Design
Product & Packaging Design
Messaging
Campaign Development
Web Design & Development
Product Image Renders
Video Production & Animation
During a two-day kick-off discovery session with strategist Michael Brand and the executive team at Cush Away, we delved deep into exploring the company's objectives and goals, aligning visions, and discussing strategy, and specific success metrics and KPIs.
Deep during our discovery sessions an epiphany occured, we identified the main pain point—the client's previous challenge in effectively communicating to their audience what their canine supplement product is in a complex and technical veterinarian space.
This realization led to a strategic solution: the creation of three short animated explainer videos. These videos would be designed with the website and user flow in mind and would walk the customer through the journey of understanding Cushings disease, explaining what Cush Away is, and demonstrating how it can provide valuable solutions to pet owners.
No items found.
At the core of every BC3D project lies a concrete strategy. Whether crafting a new brand identity, an engaging video, or a user-friendly experience, every project starts with a plan.
Working closely with Cush Away's leadership, we developed user profiles, journeys, and stories, incorporating customer insights gathered through surveys, focus groups, digital marketing reports, personas, user flows, keyword and trend reports (for branding), and a full competitor and product audit.
Armed with this knowledge, we formed the design, visuals, and messaging for the newly named Cush Away brand, applying it across all key touchpoints.
No items found.
As the team meticulously crafted Cush Away's brand identity, every detail—from the logo to product, packaging, and website design—underwent scrutiny to ensure a seamless visual narrative that resonates with pet owners.
No items found.
For Cush Away's ambitious new website design and online store, we created a user-friendly and dynamic backend that allows easy product management for the client admin.
Our scalable systems provide simplicity similar to a word processor, resulting in a refined site and store structure that feels natural to navigate, effectively conveying the new brand pillars.
No items found.
We meticulously crafted content for CushAway, employing hyper-personalized dynamic text, images, and videos on social media to ensure each customer felt valued. Our custom software and in-house technology strategically disseminated Risque's messaging across all platforms, precisely targeting their audience.
This approach, driven by real-time AI analysis and automation, significantly boosted retention, conversions, and sales. Through innovative tools, thoughtful storytelling, and strategically deployed insights, we delivered an authentic experience that deeply resonated with CushAway's audience, enhancing their interaction with the brand.
No items found.
Collaborating with everyone at Cush Away was a delight. They were particularly thrilled with the secure client dashboards we designed exclusively for them, providing quick access to project timelines, progress updates, and deliverables.
No items found.
Results
After launching Cush Away, the results were outstanding. The overall conversion rate started modest but with fine-tuning skyrocketed to 7.6%, with the abandoned cart rate sitting steady at 28%. The (AOV) surpassed success metrics, and the (CTLV) settled at 6.3 times the (CAC), resulting in substantial sales on launch and giving Cush Away a sense of momentum. Ten years later, the brand stands as a leading force in the dog health supplement industry.
“What can I say about Michael Brand. Entrepreneurs best friend. I wouldn’t think of going with anybody else. From videos to marketing to getting your product in front of more faces and more clicks and more purchases, he’s your guy” - James Marshall, Owner/CEO, BestFriends Biotechnics
Credits
Client: BestFriends Biotechnics
Agency: BC3D
Creative Director: Michael Brand
Executive Producer: Keyla Loureiro
Digital Director: Renan Bauch
Director of AI Solutions: Shahbaz Nizam
Strategist: Michael Brand
Design Director: Matheus Machado
Technical Director: Denzie Gray
Copywriter: Chaminda Withanage
Designers: Daniel Barros, Matheus Lima
3D Designer: Henrique Miranda
Developers: William Fisher, Grigory Rudenko
Post Producer: Leonardo Martins