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Gazelle
Intelligent Ai Product System
Gazelle
CASE STUDY
Intelligent Ai Product System
When electronics retailer giant Gazelle approached BC3D, they faced a significant technical challenge: their sales and support teams struggled to navigate a catalog of thousands of refurbished electronic products—each with varying conditions, specifications, and price points. They needed a system that could instantly compare products, answer complex technical queries with perfect accuracy, and return precise product lists based on specific criteria. After multiple unsuccessful attempts with various vendors to implement AI solutions, Gazelle had become frustrated and shelved the project for 1-2 years. During an unrelated meeting, BC3D revealed we were developing exactly the technology they needed. We delivered a flawless solution in just one month that achieved 100% accuracy across even the most complex queries. This success revolutionized Gazelle's operations and opened their eyes to new possibilities, leading to additional AI implementations including a social media system that achieved a 94% conversion rate—completely transforming their approach to customer acquisition and proving that sophisticated AI solutions could be successfully implemented with the right partner.
CHALLENGE
Create an intelligent system capable of navigating extreme product complexity with perfect accuracy.
- Process thousands of electronic products across multiple dimensions simultaneously
- Generate accurate responses to highly specific technical queries without hallucination
- Return comprehensive product lists based on complex combined criteria
- Enable cross-product comparison across multiple technical specifications
- Create an intuitive interface accessible to non-technical team members
OUTCOME
BC3D engineered a precision intelligence system that delivered unprecedented capabilities.
- 100% query accuracy across complex technical specification searches
- 95% reduction in lookup time for complex product comparisons
- Prototype delivered in one month despite Gazelle having shelved the project for 1-2 years
- 94% conversion rate on the subsequent social AI implementation
- 47% increase in sales team efficiency through faster access to precise product information
CLIENT: Gazelle
AGENCY: BC3D
DIRECTOR: Michael Brand
SCOPE OF PROJECT:
Intelligent Database Architecture
AI Query System Development
Product Catalog Integration
Complex Comparison Engine
Interface Design & Implementation
Strategic Solution
After struggling with AI solutions that couldn't handle their complex product catalog, Gazelle had become frustrated and postponed the project. During an unrelated meeting, BC3D revealed we were developing proprietary AI architecture specifically designed for this challenge.
"When Michael confidently stated they could deliver in a month what we had pushed to our long-term roadmap, I was skeptical but intrigued," recalls Andrew Cagan, Sr. Director of Brand Marketing at Gazelle.
BC3D's approach was fundamentally different - we developed a multi-agent architecture specifically designed for complex product ecosystems that prioritized absolute accuracy through specialized knowledge extraction and comparison mechanisms.
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System Capabilities
The completed system transformed how Gazelle's teams navigated their complex product ecosystem:
Natural Language Query Processing
- Understanding conversational questions about technical specifications
- Translating vague requests into precise product parameters
- Recognizing colloquial terms without losing accuracy
Deep Comparative Analysis
- Side-by-side comparison of multiple products across numerous specifications
- Identifying products meeting complex combined criteria
- Clearly articulating differences between similar models
The system was tested with increasingly complex queries during the demonstration:
- "How does an iPhone 14 compare to an iPhone 12 Pro?"
- "What are all the phones that have an OLED screen?"
- "Which phones have the Exynos 2400 chip?"
- "Which devices have more than 24 hours of battery?"
- "I need a one terabyte iPhone for less than $500" (intentionally impossible request)
"What really blew me away was how the system dealt with those tricky questions," shares Cagan. "It knew when we didn't actually have a product someone was asking about—and then gave them the exact right pricing when they asked about other options we did have."
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Social Media Ads Commenting and DM AI Manager
The success of the initial implementation led Gazelle to immediately explore additional applications, particularly in customer acquisition channels. BC3D developed an AI Social Media Manager that revolutionized their approach to engaging potential customers.
This system automatically responds to comments on both paid and organic social posts, initiates direct message conversations with interested users, captures contact information, and delivers personalized discount codes - all while seamlessly integrating with Gazelle's existing CRM system.
The results were transformative. The social implementation achieved a remarkable 94% conversion rate, effectively replacing the conventional landing pages Gazelle had previously invested heavily in optimizing. By engaging users directly within social platforms rather than redirecting them elsewhere, BC3D created a more natural conversion path that significantly outperformed traditional approaches.
This AI-powered social media solution also eliminated the need for outsourced staff previously handling these interactions, creating additional operational efficiencies while improving performance metrics.
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Business Impact
The intelligent product comparison system delivered exceptional results:
Operational Efficiency
- 95% reduction in lookup time for complex product comparisons
- 47% increase in sales team efficiency
- 82% reduction in internal communication needed for complex queries
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Business Performance
- 94% conversion rate on the social AI implementation
- 42% increase in successful product recommendations
- Significant reduction in returns due to improved product matching
"BC3D got done in a month what we had basically given up on and pushed way down our roadmap," reflects Cagan. "The tech they built isn't just fixing one or two problems - it's giving us whole new ways to run our business and connect with customers."
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Results
BC3D engineered a precision intelligence system that delivered unprecedented capabilities.
- 100% query accuracy across complex technical specification searches
- 95% reduction in lookup time for complex product comparisons
- Prototype delivered in one month despite Gazelle having shelved the project for 1-2 years
- 94% conversion rate on the subsequent social AI implementation
- 47% increase in sales team efficiency through faster access to precise product information
"I'm really impressed. The solution worked exactly how we needed it to perform. This is exactly what we've been looking for.”
Andrew Cagan, Sr. Director, Brand Marketing, Gazelle
Credits
Strategy Director: Michael Brand
Head of Production: Keyla Loureiro
Digital Director: Renan Bauch
Director of AI Solutions: Shahbaz Nizam