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ecoATM
Elevating ecoATM with a Vibrant 3D Branding Experience
ecoATM
CASE STUDY
Elevating ecoATM with a Vibrant 3D Branding Experience
Dive into the transformative journey BC3D embarked on with ecoATM, revolutionizing eco-friendly branding with an innovative 3D visual identity. Our objective was clear: to craft a brand presence so distinctive and engaging, it elevates ecoATM above conventional eco-designs, making it synonymous with groundbreaking sustainability. Through strategic innovation and design excellence, BC3D reimagined ecoATM's branding, introducing immersive 3D product visualizations, and compelling branded lifestyle scenes that resonate with today’s eco-conscious consumers.
CHALLENGE
The challenge was to break free from the conventional eco-friendly design paradigm and establish a distinctive, engaging brand identity for ecoATM. The aim was to boost consumer interaction, drive sales, and enhance brand recognition by weaving innovative 3D design elements that mirror ecoATM’s sustainability ethos, without compromising on visual allure.
OUTCOME
The 3D branding design initiative was a resounding success, catapulting ecoATM to unprecedented levels of engagement and visibility. The introduction of a rich, 3D visual identity markedly increased consumer engagement, with significant improvements in conversion rates and brand awareness. The unique, textured visuals and strategic design elements have redefined industry standards for eco-friendly design.
CLIENT: ecoATM
AGENCY: BC3D
DIRECTOR: Michael Brand
SCOPE OF PROJECT:
Discovery
Identity Testing
Content Strategy
3D Branding & Design
Messaging
Product Image Renders
In an intensive discovery session with ecoATM's leadership, BC3D’s strategy team explored ecoATM’s ambitions and principles. This collaborative process unveiled critical insights into ecoATM’s market positioning and target audience, establishing a solid foundation for a bespoke branding strategy.
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Central to BC3D's approach is a robust strategy tailored to ecoATM's vision. We developed comprehensive user profiles and journeys, leveraging customer insights, market trends, and competitive analysis to inform our design and messaging. This strategic groundwork enabled us to create a 3D visual identity that not only aligns with ecoATM's values but also engages consumers on a deeper level.
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Our design endeavor was aimed at unifying all customer touchpoints through vibrant, bold, and distinctive 3D visuals. This comprehensive approach covered product visualizations, the online store, physical retail spaces and kiosks, digital signage, as well as print and media collateral. Even ecoATM's website headers, content, banners, social media, and marketing campaigns were infused with this renewed visual language, ensuring a cohesive and engaging brand experience across all platforms.
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For ecoATM, BC3D crafted a layout strategy that seamlessly integrated their new 3D visual identity across all online platforms. Our approach focused on enhancing the user experience on ecoATM's website, incorporating immersive 3D product models and interactive elements that allow users to explore ecoATM's innovative recycling solutions in a visually engaging way. This transformation not only elevated ecoATM's online user experience but also strengthened their brand identity, making it more accessible and memorable to their audience.
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Leveraging deep consumer insights, our messaging was tailored to convey ecoATM’s core values compellingly, setting the brand apart in the saturated eco-friendly marketplace. Our emphasis on visual storytelling, powered by rich 3D designs, crafted a narrative that not only educates but also inspires action among eco-conscious audiences.
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Collaborating with ecoATM was not just a project; it was a partnership driven by a shared commitment to innovation and sustainability. Their dedication inspired us to redefine the limits of eco-friendly branding, resulting in a pioneering 3D visual identity that is not just seen but felt across every consumer interaction.
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Results
The 3D branding design initiative was a resounding success, catapulting ecoATM to unprecedented levels of engagement and visibility. The introduction of a rich, 3D visual identity markedly increased consumer engagement, with significant improvements in conversion rates and brand awareness. The unique, textured visuals and strategic design elements have redefined industry standards for eco-friendly design.
Credits
Client: ecoATM
Agency: BC3D
Creative Director: Michael Brand
Head of Production: Keyla Loureiro
Digital Director: Renan Bauch
Design Director: B Salim
3D Design & Animation: Ajay PS, Harshita Singh Kushwaha