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Havasu Nutrition
High-Conversion 3D Product Ads
Havasu Nutrition
CASE STUDY
High-Conversion 3D Product Ads
BC3D teamed up with Havasu Nutrition to take their supplement products to the next level! We were tasked with delivering new product designs and packaging, product image renders & promotional content for their store, website, social channels and high-performance 3D Product Amazon Ads that connects with their core demographic while attracting new customers.
CHALLENGE
Help Havasu Nutrition visualize and design new products in 3D before launch. Provide all product lifestyle images and 3D Video Ads to be used on Amazon, Website, Social and E-Commerce Store. Attract new buyers and Increase sales.
OUTCOME
CLIENT: Havasu Nutrition
AGENCY: BC3D
DIRECTOR: Michael Brand
SCOPE OF PROJECT:
Product & Packaging Design
Illustration
Digital Marketing Assets
3D Product Renders
3D Product Animations
High-intensity short form videos have just one shot to grab viewers attention. To achieve success we use our decades of production and marketing experience, combined with deep user research, and targeted A/B split testing campaigns, to ensure the content we create surpasses all success metrics.
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Deep user research, such as short, focused split testing campaigns, together with analyzing store page customer reviews, helped the team get a clear picture of success metrics during the initial design and development stages. Additional rounds of A/B split testing allowed us to test many video intro variations to determine the winning intro hook, that keeps viewers engaged and clicking through to the offer.
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Our provided secure dashboard was a real help for the team at Havasu Nutrition. It gave them quick access to timelines, project progress and deliverables, and they are were able to easily sign off on approvals and leave crucial feedback for our team.
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Results
Credits
Producer: Ben Newman
Creative Director: Michael Brand
Project Manager: Keyla Loureiro
Digital Manager: Renan Bauch
Art Director: Matheus Machado
3D Designer: Matheus Lima
3D Design and CGI Simulations: Henrique Miranda
3D Design and Animation: Daniel Barros
3D Animation: Alexandre Castro
Designer, Illustrator: Drielly Adriana
Compositor, Video Editor: Leonardo Martins