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Kohler
Marvel + BC3D = A Victorious Endgame
Kohler
CASE STUDY
Marvel + BC3D = A Victorious Endgame
BC3D teamed up with Kohler Generators to develop animated 30sec TV spots for their winter campaign.
CHALLENGE
Help Kohler Generators boost winter sales with a large campaign of TV spots, custom crafted for specific regions in the US. Build upon brand recognition and increase sales.
OUTCOME
Winter quarterly sales exceeded projections. Exponential increase of merchandise sales.
CLIENT: Kohler
AGENCY: BC3D
DIRECTOR: Michael Brand
High-intensity short form videos have just one shot to grab viewers attention. To achieve success we use our decades of production and marketing experience, combined with deep user research, and targeted A/B split testing campaigns, to ensure the content we create surpasses all success metrics.
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Deep user research, such as short, focused split testing campaigns, together with analyzing store page customer reviews, helped the team get a clear picture of success metrics during the initial design and development stages. Additional rounds of A/B split testing allowed us to test many video intro variations to determine the winning intro hook, that keeps viewers engaged and clicking through to the offer.
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Our provided secure dashboard was a real help for the team at Kohler. It gave them quick access to timelines, project progress and deliverables, and they are were able to easily sign off on approvals and leave crucial feedback for our team.
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Results
Winter quarterly sales exceeded projections. Exponential increase of merchandise sales.
Amazing!
Credits
Creative Director: Michael Brand
Project Manager: Keyla Loureiro
Digital Manager: Renan Bauch
3D Designer: Matheus Lima
3D Design and Animation: Daniel Barros
3D Animation: Alexandre Castro
Designer, Illustrator: Drielly Adriana