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Lord Of The Rings
High-Conversion 3D Product Ads
Lord Of The Rings
CASE STUDY
High-Conversion 3D Product Ads
BC3D teamed up with Warner Bros. Shop and Insight Editions to help with the lauch of their latest experience, The Lord of the Rings Tarot Deck. We were tasked with developing and animating an attractive 3D animation that engages LOTR fans to experience the characters and moments from the iconic books and films in new ways.
CHALLENGE
Help Lord Of The Rings Tarot Deck product launch. Build upon brand recognition. Increase sales and open new streams of revenue- all without alienating millions of loyal brand champions.
OUTCOME
Launch day sales exceeded projections. Exponential increase of merchandise sales. Accessed new market of merchandising.
CLIENT: Warner Bros. Shop
AGENCY: Insight Editions
STUDIO: BC3D
DIRECTOR: Michael Brand
High-intensity short form videos have just one shot to grab viewers attention. To achieve success we use our decades of production and marketing experience, combined with deep user research, and targeted A/B split testing campaigns, to ensure the content we create surpasses all success metrics.
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Deep user research, such as short, focused split testing campaigns, together with analyzing store page customer reviews, helped the team get a clear picture of success metrics during the initial design and development stages. Additional rounds of A/B split testing allowed us to test many video intro variations to determine the winning intro hook, that keeps viewers engaged and clicking through to the offer.
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Our provided secure dashboard was a real help for the team at Warner Bros. Shop and Insight Editions. It gave them quick access to timelines, project progress and deliverables, and they are were able to easily sign off on approvals and leave crucial feedback for our team.
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Results
Launch day sales exceeded projections. Exponential increase of merchandise sales. Accessed new market of merchandising.
Credits
Producer: Alexandra Oliver
Creative Director: Michael Brand
Project Manager: Keyla Loureiro
Digital Manager: Renan Bauch
Art Director: Matheus Machado
3D Designer: Matheus Lima
3D Design and CGI Simulations: Henrique Miranda
3D Design and Animation: Daniel Barros
3D Animation: Alexandre Castro
Designer, Illustrator: Drielly Adriana
Compositor, Video Editor: Leonardo Martins