More
Matchup Arena
Matchup Virtual Arena Metaverse Experience
Matchup Arena
CASE STUDY
Matchup Virtual Arena Metaverse Experience
It was a meeting of titans: BC3D and Matchup Boxing united in a quest to launch Matchup Boxing's groundbreaking Matchup Boxing Virtual Metaverse Experience. The task at hand was daunting, yet thrilling: create a virtual experience that would showcase the captivating world of Matchup Boxing, where the excitement of experiencing a live boxing events, technology and mesmerizing visuals converge. Led by the visionary mind of creative director Michael Brand, the BC3D team embarked on a journey that would redefine the way people engage with and experience boxing events.
CHALLENGE
The challenge was clear: help Matchup Boxing create a Matchup Boxing Virtual Metaverse Experience, enhance brand recognition, increase participation, and provide a unique and memorable way for fans to experiencing a live boxing events—all while appealing to a diverse audience of boxing enthusiasts and technology lovers. It was an ambitious undertaking, but the BC3D team, alongside Matchup Boxing , was ready to rise to the occasion.
OUTCOME
The launch of the Matchup Boxing Virtual Metaverse Experience surpassed our expectations, as the captivating and visually stunning experience crafted by BC3D resonated deeply with the audience. Participants expressed high levels of satisfaction and provided positive feedback, highlighting a strong connection with the transformative nature of the Matchup Boxing Virtual Metaverse Experience. Boxing enthusiasts and technology lovers not only enjoyed the interactive elements but also engaged in a vibrant community, sharing their experiences and building connections. BC3D is committed to pushing the boundaries of virtual experiences, creating immersive moments that redefine traditional boxing events.
CLIENT: Matchup, LLC
AGENCY: BC3D
DIRECTOR: Michael Brand
SCOPE OF PROJECT:
Strategy
Identity Testing
Game Design
Digital Design & Development
3D Character & Environment Design
3D Animation
The transformative journey began with a dynamic discovery session focused on Matchup Boxing's objectives, goals, and desired outcomes. BC3D and Matchup Boxing joined forces to align their visions, discussing project goals and strategy.
During the discovery session, the BC3D team gained valuable insights into the client's desires, particularly their vision of allowing thousands of fans to purchase tickets and experience the boxing events virtually and live in real-time. These insights led us to the realization that a simple 3D animated video would not suffice. Instead, we concluded that a broader strategy was needed—one that involved developing an immersive 3D online metaverse experience with thousands of simultaneous clients, full interactivity with menu screens and payment portals, all set in a 3D environment.
Our aim was to create immersive visuals and interactive elements that would captivate both boxing enthusiasts and technology lovers, providing them with an extraordinary and unique way to engage with the virtual boxing event and celebrate these special moments.
No items found.
Next, the stage was set for BC3D's mesmerizing artistry, with a primary focus on achieving the client's objectives. Concept art and visual direction took center stage as BC3D meticulously crafted a vivid portrayal of Matchup Boxing's desired aesthetics and brand identity within the metaverse.
Every detail, from the virtual environment to the interactive elements, was meticulously considered to ensure a seamless and captivating experience that embodied the essence of the boxing event and that all game assets looked photoreal and amazing with high performance inside Unreal Engine 5.
No items found.
No items found.
No items found.
To bring this vision to life, we devised a comprehensive plan supported by powerful GPU online servers. These servers would enable us to deliver a gaming-like experience, providing the level of interactivity and customization that the client desired. Our aim was to create a seamless user experience accessible through a website portal, eliminating the need for users to download any additional apps.
The decision to pursue a gaming metaverse route not only addressed the client's customization requirements but also opened up massive revenue potentials. We incorporated user payment portals within the metaverse game, allowing fans to access additional customization options, exclusive features, and virtual items through microtransactions. This monetization strategy would provide a sustainable revenue stream while enhancing the overall user experience.
By leveraging the capabilities of the backend infrastructure and harnessing the potential of powerful GPU servers, we ensured that fans could engage with the metaverse experience in real-time, customizing their boxing event characters and text with ease. This approach elevated the experience beyond a static video, enabling a truly dynamic and immersive environment for fans to reveal boxing events.
No items found.
Working with Matchup Boxing was an absolute delight. Their exceptional communication, timely feedback, meticulous proofing, and swift approvals were a testament to their commitment to excellence. We were thrilled to provide them with secure client dashboards, designed exclusively for their use.
These dashboards granted them quick and convenient access to project timelines, progress updates, and deliverables. Moreover, they marveled at the ease with which they could provide approvals and offer vital feedback to our team, ensuring fast iterations and a multitude of options. This allowed us to stay ahead of schedule while maintaining a relaxed and experimental atmosphere, fostering an environment ripe for innovation.
No items found.
Results
The launch of the Matchup Boxing Virtual Metaverse Experience surpassed our expectations, as the captivating and visually stunning experience crafted by BC3D resonated deeply with the audience. Participants expressed high levels of satisfaction and provided positive feedback, highlighting a strong connection with the transformative nature of the Matchup Boxing Virtual Metaverse Experience. Boxing enthusiasts and technology lovers not only enjoyed the interactive elements but also engaged in a vibrant community, sharing their experiences and building connections. BC3D is committed to pushing the boundaries of virtual experiences, creating immersive moments that redefine traditional boxing events.
"Tremendous artists. BC3D is the best in the business. Under Promised. Over Delivered. Under Budget. On time." - Kenyatta Slade, Owner/CEO of Boxing Heads
Credits
Producer: Kenyatta Slade
Strategy, Creative Director: Michael Brand
Project Manager: Keyla Loureiro
Digital Manager: Renan Bauch
Art Director: Matheus Machado
Game Director: Denzie Gray
Game Designer: William Fisher
3D Sculpting: Grigory Rudenko
3D Designer: Matheus Lima
3D Design and Animation: Henrique Miranda
3D Design and Animation: Daniel Barros
3D Animation: Alexandre Castro
Compositor, Video Editor: Leonardo Martins