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One Living Earth
Reimagining Product Design for One Living Earth
One Living Earth
CASE STUDY
Reimagining Product Design for One Living Earth
In a transformative alliance, BC3D and One Living Earth joined forces to propel their products to unprecedented heights. Our mission was clear: reimagine the design and packaging of One Living Earth's cosmetics lineup, while creating mesmerizing 3D product renders and promotional content for their store, website, and social channels. But we didn't stop there. We set out to captivate audiences with a captivating collection of 3D product animations, enriched with elegant particle simulations, forging an intimate connection with their user base, amplifying Amazon Ad CTR%, AOV and magnetizing new customers to their brand. Together, we harnessed our creative prowess to redefine boundaries and unlock a new realm of visual splendor, transcending expectations and propelling One Living Earth's products to unparalleled success.
CHALLENGE
In the realm of skincare excellence, One Living Earth faced a formidable challenge, fueled by an unwavering spirit of innovation, they yearned to create captivating product and packaging designs, social content and animations for their new skincare product line-up that would seize the imagination of their audience.
OUTCOME
On the day of the launch, sales skyrocketed to unprecedented levels, creating a surge in demand. Product sales experienced exponential growth, driven by the irresistible appeal of One Living Earth's new products and designs. The high-impact videos became a social media sensation, creating a surge in brand awareness. The average order value (AOV) and conversion rates experienced a meteoric rise, indicating a strong connection between customers and the transformative e-commerce experience crafted by BC3D and One Living Earth.
CLIENT: One Living Earth
AGENCY: BC3D
DIRECTOR: Michael Brand
SCOPE OF PROJECT:
Content Strategy
Identity Testing
Product & Packaging Design
Illustration
Digital Marketing Assets
3D Product Renders
3D Product Animations
The transformative journey began with a dynamic discovery session, where BC3D and One Living Earth aligned their visions and aspirations. Through open dialogue and a relentless pursuit of excellence, BC3D delved deep into One Living Earth's desired aesthetics and brand identity, leaving no stone unturned. Together, they laid the foundation for an extraordinary partnership poised to transform One Living Earth's e-commerce experience into an unparalleled spectacle.
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Next, the stage was set for BC3D's mesmerizing artistry, with a primary focus on achieving the clients' objectives. Concept art and visual direction took center stage as BC3D meticulously crafted a vivid portrayal of Zion Cases' desired aesthetics and product identity. Every detail, from colors to textures, was scrutinized to ensure a seamless and captivating visual narrative that aligned with the clients' goals.
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1. Skincare Product and Packaging Design: BC3D collaborated closely with One Living Earth's product development team and manufacturer to craft exquisite skincare product and packaging designs that reflected the brand's vision and resonated with customers.
2. Photography Mastery: BC3D infused the product catalogue with an enchanting harmony, banishing inconsistencies and elevating the overall image quality to staggering heights.
3. The Magic of 3D Product Imaging: Using advanced 3D modeling and rendering technologies, BC3D created photorealistic 3D product images, showcasing intricate details from every angle and enhancing customer understanding and engagement.
4. Sparking Social Media Delight: BC3D created captivating, high-impact 3D animated videos, generating high performance advertisements and expanding brand exposure for One Living Earth.
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Through extensive user research, employing short and focused split-test campaigns, meticulous analysis of store page customer reviews, and careful scrutiny of social comments, the team gained a comprehensive understanding of customer preferences, desires, and pain points. Armed with these invaluable insights, they were able to make informed decisions, optimize their strategies, and deliver exceptional product designs that resonated deeply with their target audience.
The BC3D team delved into split-testing numerous video intro variations during the design process, aiming to unearth the winning, and crucial, first 3 seconds intro hook that would captivate viewers, ignite their curiosity, and entice them to delve deeper into the irresistible offer.
Everyone at One Living Earth proved to be an absolute delight to collaborate with. Their commitment to excellence, exceptional communication, and timely feedback were unparalleled. The secure client dashboards designed exclusively for their use provided quick and convenient access to project timelines, progress updates, and deliverables, fostering an environment ripe for innovation.
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Results
On the day of the launch, sales skyrocketed to unprecedented levels, creating a surge in demand. Product sales experienced exponential growth, driven by the irresistible appeal of One Living Earth's new products and designs. The high-impact videos became a social media sensation, creating a surge in brand awareness. The average order value (AOV) and conversion rates experienced a meteoric rise, indicating a strong connection between customers and the transformative e-commerce experience crafted by BC3D and One Living Earth.
"Working with Michael and his team was an amazing experience! They created a product trailer that completely went beyond what I thought was possible and effortlessly created something that aligned with my vision. The animation and graphics are absolutely stunning and their talent completely shows through this work of art. Thanks again Michael for the amazing work!" Megan Dalton, Brand Manager at Havasu Nutrition
Credits
Producer: Megan Dalton
Creative Director: Michael Brand
Project Manager: Keyla Loureiro
Digital Manager: Renan Bauch
Art Director: Matheus Machado
3D Designer: Matheus Lima
3D Design and Animation: Henrique Miranda
3D Animation: Alexandre Castro
Designer, Illustrator: Drielly Adriana
Compositor, Video Editor: Leonardo Martins