More
Seinfeld: The Official Cookbook
Warner Bros. Shop + BC3D = A Recipe for Success
Seinfeld: The Official Cookbook
CASE STUDY
Warner Bros. Shop + BC3D = A Recipe for Success
It was a collaboration for the ages: Warner Bros. Shop and BC3D joined forces to bring Jerry Seinfeld's latest passion project, Seinfeld: The Official Cookbook, to life.
CHALLENGE
The challenge was clear: develop and animate an attractive 3D animation that engages Seinfeld fans to experience the characters and recipes from the iconic show in new ways, all while building upon brand recognition, increasing sales and opening new streams of revenue without alienating millions of loyal fans.
OUTCOME
The outcome was nothing short of spectacular. Launch day sales exceeded projections, merchandise sales increased exponentially, and new merchandising markets were accessed. It was a recipe for success.
CLIENT: Warner Bros. Shop
AGENCY: Insight Editions
STUDIO: BC3D
DIRECTOR: Michael Brand
SCOPE OF PROJECT:
Content Strategy
Identity Testing
3D Design
3D Animation
CGI Simulations
The transformative journey commenced with a dynamic discovery session, immersing BC3D and Warner Bros. Shop in a shared exploration of objectives, goals, and desired outcomes. A harmonious fusion of visions took place as they discussed project goals, strategy, concept art, and the desired aesthetics, styles, and ambiance.
Through an unwavering commitment to excellence and open dialogue, BC3D meticulously unraveled the depths of Warner Bros. Shop's aspirations and vision, ensuring no aspect was overlooked. This collaborative process bestowed BC3D with invaluable insights, becoming the guiding force for every subsequent step, and establishing the groundwork for an extraordinary partnership that would revolutionize Warner Bros. Shop's e-commerce experience, surpassing their objectives, goals, and desired outcomes.
No items found.
The strategy employed was both simple and effective. Through initial discovery, it was revealed that the target audience consisted of slightly older, upper-middle-class individuals with a fondness for nostalgic Seinfeld content.
Surprisingly, during A/B split testing, the initial luxury kitchen setting designs evolved into a satisfying diner setting reminiscent of the iconic Monks Cafe from Seinfeld. This transformation captured the essence of the beloved television series and yielded resounding success.
Further deep user research, including short, focused split-test campaigns and analysis of store page customer reviews and social comments, allowed for a comprehensive understanding of the recipe preferences of the user base. Notably, it was discovered that existing customers enjoyed their Seinfeld cookbook in the morning while having coffee, and images featuring coffee received higher click-through rates compared to other food items.
No items found.
No items found.
No items found.
Using our valuable research and testing insights, we began to explore and sketch the designs and visual concept ideas. After achieving a sense of satisfaction with our initial ideas and securing approvals from Warner Bros., Michael and our talented design team dove into the creation of the digital 3D cookbook, meticulously crafting its immersive environments and essential elements.
In the final stages, we applied the perfect finishing touches to enhance the immersive experience within the cookbook's world. Realistic simulations of coffee steam and vibrant fire were carefully incorporated, adding a touch of authenticity and captivating the audience. These additions transformed the Seinfeld Cookbook into a truly interactive masterpiece, engaging users in a captivating journey through the enticing realm of culinary delights.
No items found.
As the fast-approaching deadline for delivery loomed over us, we eagerly awaited the final approval from Warner Bros. on whether to proceed with the captivating fire and flames version.
Despite the anticipation, the decision makers remained resolute in their confidence. Recognizing the criticality of time, BC3D utilized its expertise and experience, incorporating custom systems, programming, and solutions.
Our unwavering dedication to excellence was evident in our AI-managed render warehouse and secure collaborative workspaces, which allowed for utmost flexibility until the very last possible minute.
The entire process was an absolute joy, as we had the pleasure of working with Warner Bros. Shop and Insight Editions, benefiting from their excellent communication, feedback, proofing, and approvals every step of the way.
No items found.
Results
The outcome was nothing short of spectacular. Launch day sales exceeded projections, merchandise sales increased exponentially, and new merchandising markets were accessed. It was a recipe for success.
"The video looks great! Thank you so much! We appreciate the last-minute edits" - Yasuaki Daito, Marketing and Publicity at Insight Editions
Credits
Producer: Yasuaki Daito
Creative Director: Michael Brand
Project Manager: Keyla Loureiro
Digital Manager: Renan Bauch
Art Director: Matheus Machado
3D Designer: Matheus Lima
3D Design and CGI Simulations: Henrique Miranda
3D Design and Animation: Daniel Barros
3D Animation: Alexandre Castro
Compositor, Video Editor: Leonardo Martins