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Zion Cases
Making an Impact with 3D Branding and Design
Zion Cases
CASE STUDY
Making an Impact with 3D Branding and Design
Embark on a transformative journey with BC3D as we partner with Zion Cases, leading innovators in the hobby cases industry, to redefine e-commerce through the power of visionary branding and 3D design. BC3D masterfully executed a holistic rebranding strategy, introducing an iconic new 3D animated logo, a state-of-the-art website, and groundbreaking 3D product visualizations and imagery.
CHALLENGE
Zion Cases faced the daunting task of modernizing their brand and product presentation in a highly competitive market. The inconsistency in their existing product visuals and the lack of a cohesive brand story were hindering their online performance. The introduction of a novel lock system for their cases presented an opportunity to captivate the market with innovative 3D designs and animations, setting a new standard for product presentation in the e-commerce space.
OUTCOME
Following the launch of Zion Cases' rebranded website and new product lines, demand soared, leading to most of the inventory selling out in the first month, despite increased stock preparation. Within a year, Zion Cases doubled their product catalog and online store, adding diverse sizes, colors, and launching new lines including MagPro, backpacks, and rolling cases due to customer demand. Throughout this rapid expansion, BC3D remained a crucial partner, consistently delivering innovative and on-brand content to support Zion Cases' growth. This collaboration has solidified Zion Cases' reputation as a market leader in the hobby cases industry.
CLIENT: Zion Cases
AGENCY: BC3D
DIRECTOR: Michael Brand
SCOPE OF PROJECT:
Content Strategy
Identity Testing
3D Design
3D Animation
3D Product Renders
Website Design
Digital Development
A strategic discovery session with Zion Cases' leadership, Clint Anderson and Lacie Keen, laid the groundwork for our project. Through comprehensive discussions, BC3D uncovered Zion Cases' ambitious goals and vision. This collaborative process enabled us to tailor a branding and design strategy that perfectly aligned with their objectives, ensuring a seamless and impactful brand evolution.
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BC3D developed a tailored strategy focusing on Zion Cases' aspirations to revolutionize their brand identity and online presence. By harnessing cutting-edge 3D technology and innovative design principles, we aimed to create a captivating brand experience that would elevate Zion Cases above the competition. This strategy encompassed detailed user profiles, immersive product visualizations, and a cohesive narrative across all brand touchpoints.
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Our design team embarked on a meticulous process to craft Zion Cases' new visual identity, prioritizing the integration of 3D elements to showcase their products in a dynamic and engaging manner. Every aspect of the design, from the website layout and product imagery to branded social content, was aligned with the goal of creating a cohesive and visually stunning brand experience that resonated with customers and set Zion Cases apart in the digital landscape.
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In reimagining Zion Cases' digital footprint, BC3D focused on a seamless integration of 3D branding elements within their online ecosystem. Our team developed a dynamic, user-friendly website and store layout that showcases Zion Cases' innovative products through immersive 3D visuals and animations, ensuring an engaging user experience that highlights the brand's cutting-edge design and functionality. This strategic overhaul of their digital platform has not only enhanced the aesthetic appeal of Zion Cases' website but also streamlined user navigation, significantly boosting online engagement and customer satisfaction.
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The project's success was underpinned by a deep understanding of Zion Cases' target audience, achieved through extensive research and user feedback. This insight informed our messaging strategy, emphasizing the unique features and benefits of Zion Cases' products through compelling 3D imagery and animations. By focusing on clear, impactful communication, we were able to articulate Zion Cases' brand values and innovations effectively, fostering a strong connection with their audience.
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The collaboration with Zion Cases was characterized by mutual enthusiasm and a shared commitment to pushing the boundaries of traditional e-commerce. The BC3D team was inspired by Zion Cases' dedication to excellence, which was instrumental in achieving a groundbreaking rebrand that has redefined customer expectations and established Zion Cases as a leader in their market.
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Results
Following the launch of Zion Cases' rebranded website and new product lines, demand soared, leading to most of the inventory selling out in the first month, despite increased stock preparation. Within a year, Zion Cases doubled their product catalog and online store, adding diverse sizes, colors, and launching new lines including MagPro, backpacks, and rolling cases due to customer demand. Throughout this rapid expansion, BC3D remained a crucial partner, consistently delivering innovative and on-brand content to support Zion Cases' growth. This collaboration has solidified Zion Cases' reputation as a market leader in the hobby cases industry.
"Michael and his team are very talented! Working with them has been a game changer for us with updating our product line and bringing a look of quality to our online store. We have recommended Michael and his team to colleagues and will continue to do so!" - Lacie Keen, Business Operations Manager at Zion Cases
Credits
Producer: Lacie Keen
Creative Director: Michael Brand
Head of Production: Keyla Loureiro
Digital Manager: Renan Bauch
Design Director: Matheus Machado
3D Director: B Salim
Web Designer: Grigory Rudenko
Storyboards & Illustration: Chaminda Chavis
3D Design: Matheus Lima, Henrique Miranda
3D Design & Animation: Daniel Barros
3D Design & Animation: Harshita Singh Kushwaha
3D Animation: Alexandre Castro
Compositing, Video Editing: Leonardo Martins
Voiceover: Josh Click